Back of the Bay Boutique – Timeless Style on 5th Avenue South
Back of the Bay Boutique is a beloved destination for resort wear and timeless fashion, located on Naples’ prestigious 5th Avenue South and at Historic Tin City.

Owned and operated by Ulli and Joerg Burghardt, who bring decades of international fashion and retail experience to Southwest Florida. Ulli began her career as a buyer for jewelry at Europe’s largest mail-order company, sourcing exquisite pieces from all over the world. She later expanded her expertise at QVC, developing a keen eye for trends. Joerg brings extensive knowledge and experience from the luxury watch industry, which also shaped his strong sense of style and fashion.

After many successful years running their own business in Germany, the Burghardts relocated to Florida in 2018 to establish Back of the Bay Boutique.

The boutique features carefully selected brands such as Lulu-B and Crystalady, perfectly suited for the stylish Florida lifestyle. Known for exceptional, personalized service delivered by a wonderful team, Back of the Bay Boutique is cherished by loyal customers near and far. An online store at www.backofthebayboutique.com offers convenient shopping for those unable to visit in person.

With locations on 5th Avenue South and Historic Tin City, Back of the Bay Boutique warmly welcomes customers with style and heartfelt care.