NAPLES, FL. – The Fifth Avenue South Business Improvement District (BID) was honored by the Naples City Council for its ongoing support of the “Do The Right Thing” program at the council’s regularly scheduled meeting on Wednesday, October 6, 2021.

The “Do The Right Thing” program is designed to recognize school-aged children within the community who are doing good things. The program is a community-based initiative that brings the Naples Police Department together with the community, area businesses, local schools, community organizations, city recreational centers, and local youth.

“We are proud to continue our support of the ‘Do The Right Thing’ program and salute local youth for making a positive impact and difference in our community,” said Bruce Barone, Jr. Executive Director for the Fifth Avenue South BID. “Our sponsorship of this program helps to reinforce exemplary behavior and build bridges of trust across the city.”

Fifth Avenue South is a longtime partner in the “Do The Right Thing” program and Barone has served on the organization’s committee for over four years. The recognition from Naples City Council is in appreciation of the group’s continued support and sponsorship of two high school students who earned the award for the month of October.

Featuring more than 220 businesses, including high-end shops, world-class dining, unique boutiques and galleries, and exciting entertainment options, Fifth Avenue South is the vibrant heart of Naples.