More than Botox!!

Meridian Medical Spa Specializes in Anti-Aging

Meridian Medical Spa, one of Fifth Avenue South’s newest family members, is a luxury destination medical spa where improving how clients look and feel, as well as their self-confidence, is founder Jessica Towns’ passion.

While operating in Bonita Springs since 2019, Meridian opened its downtown Naples office at 670 4th Avenue South just over a year ago. “I like to say we want to remodel tissue from the inside out. People want to feel good about themselves, and that is our goal,” says Jessica, who is also a patient-centered and caring Physician Assistant and has a major following of clients who not only consult with her but are treated by her as well.



The spa boasts more than 50 offerings on its menu, including injectables, hair removal and restoration, face and skin resurfacing, weight loss, IV therapy, sexual wellness, body contouring, and HydraFacial. Because client treatments are customized, the list of actual services is much longer. The primary focus is regenerative aesthetics. “We help treat so many concerns from wrinkles, volume loss, thin lips, overall aging, acne, acne scars, unwanted hair, uneven skin texture, cellulite, fat, muscle sculpting, pigmentation, sun spots, melasma, enlarged pores, to hair loss, and more,” says Jessica.

The most popular treatments are Botox, lip filler, microneedling and weight loss medications. The vast majority are not painful, unless there is a need for a more aggressive schedule for a wedding or other special event.

Meridian has a full-time medical director Bruce Gardner, MD, a board-certified radiologist who attended medical school and did his residency at Mayo Clinic. Dr. Gardner oversees the day-to-day operations, protocols, and innovation. Naples Meridian has four team members, all highly trained and experienced advanced medical providers, including nurse practitioners, physician assistants, nurses, and medical aestheticians.



Jessica is very excited about some of their newest services dealing with incontinence and sexual wellbeing. “Some of our treatments literally can be life-changing,” she notes. “I am passionate about making people feel good, and I’m committed to the innovation and science that can make that happen.” Jessica spends a lot of time attending medical conferences to learn about new techniques and technologies. “The field is dramatically evolving in terms of what we can do. Two-year-old treatments are already being updated or completely replaced with better ones. You have to stay relevant, if you want to offer the best care out there,” she underscores.

Jessica’s road to Median has been fascinating from developing her own anti-aging plan in her 20s to earning a degree from Emory University in molecular genetics to attending PA school in Savannah, GA to seeing patients and doing oncology research at Mayo Clinic in Minnesota. She’s also an entrepreneur, so determined to open her own medical spa, that she did it during the pandemic, when she acquired a failing med spa in Bonita Springs. “I was afraid we weren’t going to make it,” she humbly admits. Instead, she completely rehabilitated the spa by making it patient-centric and providing the best and least painful care possible…a model she practices today in SWFL.

She expanded her original vision of owning a medical spa when she opened the Naples operation. “Fifth Avenue is the place to be,” says Jessica. “I love the area, it’s so delightful to walk to work and stroll down Fifth Avenue. There are so many cute boutiques, other businesses, and amazing restaurants. It’s a vibrant and fun place to be.”



The spa sees patients of all ages from teenagers who have acne issues to middle-aged professionals who want to look great on the job to older patients who want to age as beautifully and comfortably as possible. While the majority of patients are women, men represent a growing percentage of patients. “I think men are seeing their wives aren’t aging, so they want to stay young-looking too,” Jessica says with a smile. Regardless of age or gender, the Meridian is known for its culture of patient interaction. “I try to set the example, the tone and the expectations,” says Jessica.

Jessica enjoys the beach and catching every sunrise and sunset when she’s not working. She loves to cook really healthy food, of course, and is a medical volunteer with a group that supports young adults with cancer. She lives with her three Italian Greyhounds that bring her immense joy.

Consultations are free to discuss your personal needs and to allow Meridian to create a tailored plan to keep you looking and feeling young.

 

Arts, Culture & Entertainment

Join us here on Fifth Avenue South for these upcoming events.
 

City of Naples New Year’s Fireworks

January 3 | 6:30 p.m. - 7:00 p.m.

Celebrate the new year at the City of Naples New Year’s Fireworks Show. This free, family-friendly celebration can be viewed from any point along the City of Naples shoreline. Attendees are encouraged to bring beach chairs or blankets and enjoy this illuminating display as we begin the new year.

learn more

Naples New Year’s Art Fair

January 3 & 4 | 10:00 p.m. - 5:00 p.m.

Naples Art Institute 30th annual art fair that ranks among the top fine art fairs in the country.

learn more




Evening on Fifth: Powered by Porsche Naples

January 8 | 6:30 p.m. - 9:30 p.m.

An array of live musical performances up and down the sidewalks of Fifth Avenue South, plus dining, shopping, and more.

learn more

Fine Art & Crafts Show

January 10 | 10:00 p.m. - 4:00 p.m.

Naples Artcrafters is a vibrant association of artists and craft artisans that hosts six major fine art and crafts shows from November through April.

learn more




20th Annual Empty Bowls Naples

January 17 | 11:00 a.m. - 2:00 p.m.

Cambier Park Help to raise money and awareness in the fight against hunger. Select a handcrafted bowl made by local potters, artists, educators, and students. Enjoy soups from 50 local restaurants and clubs, a silent auction, a pottery sale, a paint-a-bowl event, and entertainment.

learn more

Naples Concert Band

January 18 | 2:00 p.m. - 4:00 p.m.

Gershwin Favorites With Saxophonist Stephen Parker. For over 50 years, the Naples Concert Band has been a source of joy, inspiration, and connection in our community.

learn more




Barron Collier Companies Naples Half Marathon

January 18 | 7:00 a.m. - 10:00 a.m.

Cambier Park For over 30 years, the Barron Collier Companies Naples Half Marathon has been a destination race for both locals and out of towners. Put on by runners for runners by Gulf Coast Runners – a 501c3 Nonprofit Organization.

learn more

Martin Luther King Jr. Day Parade

January 19 | 11:00 a.m. - 12:00 p.m.

Join the celebration as the community comes together for the annual Reverend Martin Luther King Jr. parade. The parade will begin at the corner of Fifth Avenue South and 3rd Street South and then turn on 8th Street South to pass Cambier park. A celebration in Cambier Park will follow.

learn more




Nash to Naples Songwriter Fest

January 24 | 6:00 p.m. - 9:00 p.m.

Cambier Park 5th annual Nash to Naples songwriter night where the top songwriters come in from Nashville to tell stories and play hit songs for wonderful causes.

learn more

Gulf Coast Big Band Concert

January 25 | 2:00 p.m. - 4:00 p.m.

The Gulf Coast Big Band has been performing at the Cambier Park bandshell for more than 30 years. Money is raised for local youth jazz scholarships.

learn more




Shop For Good with Naples Woman’s Club (Formerly Flea Market)

January 31 | 9:00 a.m. - 3:00 p.m.

Naples Woman's Club Join the Naples Woman’s Club (NWC) for their annual community sale, renamed Shop for Good (formerly the Flea Market). Generous NWC members and members of our community donate items of gently used clothing for men, women, and children, as well as housewares, electronics, toys, sporting equipment, and more. All items are sold to support the charitable activities of the Club or donated to vetted local charitable organizations. Attendance is free, and ample parking is available.

learn more

Beau Jest

January 14 thru February 15

The Naples Players Get ready to laugh with the delightful comedy about a young woman who hires an actor to pose as her perfect boyfriend. Everyone gets more than they bargained for in this heartwarming tale of love, identity, and family.

buy tickets




Scene To Be Seen

January 24 | 6:00 p.m. - 8:00 p.m.

Naples Art Institute Scene To Be Seen 2026 is set for Saturday, January 24 and tickets are now live. This year’s runway will be our most ambitious yet, featuring extraordinary wearable art and bold creative vision from artists near and far. Reserve your place at one of Naples’ most exciting nights of the season!

buy tickets

Miró: Fire in the Soul

Through April 4, 2026

Naples Art Institute Discover Miró’s bold use of color, form, and symbolism in an exhibition that illuminates his lifelong pursuit of imagination and the origins of creation.

Learn More




Joseph Quillan – Meet the Artist

February 6 | 6:00 p.m. - 9:00 p.m.

Native Visions Galleries Don’t miss this rare opportunity to meet one of the most prominent and personable living environmental artists in the country!

learn more

The Ultimate Cat with Artist Jaco van Schalkwyk

March 5 | 6:00 p.m. - 9:00 p.m.

Native Visions Galleries A collaboration between South African artist Jaco van Schalkwyk and renowned photographer Riandi Appelgryn. Working together at the famous Sabi Sands wildlife area, they will unveil their efforts through a collection of beautiful paintings of the magnificent cats and other African wildlife.

Learn More

 

Fifth Avenue South Business' Updates

Porsche Studio Naples


Happy New Year from Porsche Studio Naples. We are excited to welcome you to a new year of luxury, lifestyle, and automotive excellence on Fifth Avenue South. New year means a new Revs Institute resident at the studio. Introducing the 1964 Porsche 906 Carrera 6. The 906 was Porsche's first true lightweight spaceframe prototype designed under the direction of Ferdinand Piech. Loan courtesy of Revs Institute.

learn more

Art on Fifth Ave Naples A Procaccini Gallery


Meet the Artist
January 2, 9, 23, and 30 from 6:00 p.m. to 9:00 p.m.
January 3, 10, 17, 24, and 31 from 11:00 a.m. to 3:00 p.m. and evening reception from 6:00 p.m. to 9:00 p.m.
January 4 from 11:00 a.m. to 2:00 p.m.
January 11, 18, 25 and February 1 from 11:00 a.m. to 3:00 p.m.
For details on the featured artists

visit our website

BodyMorphMD


BodyMorphMD is a physician-led wellness and aesthetic destination offering a comprehensive, integrative approach to looking, feeling, and living your best. From advanced aesthetics and anti-aging solutions to IV therapy, concierge medical weight loss, gut health, and integrative medicine, our personalized services work seamlessly together to support vitality, confidence, and longevity—so you can truly live life to the fullest. Visit us at 365 Fifth Avenue South, Suite 210.

Learn More

Truluck’s


Find Your Happy Place at Truluck’s
Happy hour every night in the bar: 4:00 p.m. to 6:00 p.m. Monday through Saturday, and 3:00 p.m. to 6:00 pm on Sunday. Live entertainment nightly.

Learn More

 

IN THE NEWS

A New Era Reopening For BiCE Naples: Celebrating 100 Years Of BiCE


As BiCE celebrates its 100th anniversary in the new year, BiCE Naples is set to reopen its doors in Naples on December 22, following a full renovation and design refresh. The updated space, combining the classic charm the restaurant is known for with new refreshed...

Read More

OMASAVA: Where Japanese Tradition Meets Modern Artistry


A new chapter in Naples dining has arrived with the opening of Omasava, an omakase experience where Japanese tradition is reimagined through elevated artistry, seasonality, and devotion to detail. Created by the acclaimed team behind Sails Restaurant and Butcher Private, Omasava invites guests to surrender...

Read More

Lunch At Le Colonial: Le Colonial Naples Introduces New Lunch Service


Le Colonial, the acclaimed French Vietnamese restaurant located on Fifth Avenue South in Naples, has launched a new lunch service, available now. Lunch at Le Colonial Naples is served seven days a week, during which, the restaurant offers its á la carte menu as well as...

Read More

 

Dine on Fifth

Join us here on Fifth Avenue South for a great meal.




See All Restaurants on 5th

 

Shop on Fifth

Shop a variety of stores here on Fifth Avenue South.




See All Shops on 5th

 

Play on Fifth

Join us here on Fifth Avenue South for some fun.




See All the Ways to Play on 5th

 

Concierge Services on Fifth

Many concierge services are offered right here on Fifth Avenue South.




See All Services on 5th

 



Fifth Avenue South | The Crown Jewel of Naples

Watch Video

 

Fifth Avenue South Business Improvement District
community partners & sponsors

 

 

© 2026 Fifth Avenue South Business Improvement District. All rights reserved.
P.O. Box 948 I Naples, Florida 34106

Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list.