From the Desk

of the Executive Director Bruce Barone, Jr.

Fun, Fireworks, and One-of-a-kind Furniture on Fifth Avenue South

July 4th on Fifth Avenue South will be hopping and popping!

Bring your family and friends downtown and join in America’s big birthday bash, celebrating our break from Great Britain with the passage of the Declaration of Independence by the United States Continental Congress on July 4, 1776.

Fifth Avenue South stores and restaurants will be open, so enjoy the day and evening on Fifth Avenue South after our Annual Parade of floats, vintage cars, marching bands, flags, celebrities and more!!

The parade starts at 10:00 a.m. and ends around noon. Participants will travel along Broad Avenue South to Third Street South, then proceed to Fifth Avenue South and then turn on Eighth Street South, go past City Hall and end at Eighth Avenue South. Fifth Avenue South will be closed to traffic between Third Street and Eighth Street South. Learn More

Later in the day, the skies over the Gulf will glow with pride and patriotism, as Naples celebrates our nationhood with our Annual Fireworks display, launched from a barge north of Naples Pier. The fireworks begin around 9:00 p.m. and last about an hour. If you want a good view, it’s best to get to the beach early with your chairs and blankets. The Naples Pier will actually be closed to pedestrians from 6:30 p.m.-11:00 p.m.

The fireworks are some of the very best in the country, and the twinkling armada of boats anchored off the beach is an amazing sight itself. Please be advised that use of fireworks and sparklers is strictly prohibited. Learn More

Happy Birthday America!!!

Created and Curated by Cocoon

Located at 602 Fifth Avenue South, Cocoon Gallery is one of our more recent additions to the Fifth Avenue South family of businesses.

As a preeminent creator and curator of modern organic furniture, sculpture and other custom works of art, Mitchell Siegel, founder of Cocoon Gallery, is truly a visionary when it comes to using earth’s treasures to develop one-of-a-kind residential or commercial masterpieces.

Mitchell established Cocoon Gallery more than 20 years ago in Greenwich, Connecticut. He moved all of his operations, both showroom and woodshop, to Naples over the last two years. He says, "I felt like Florida would be a better market, and being in Naples and on Fifth Avenue South has been extraordinary. Business has been phenomenal."

The majority of the gallery’s prized panoply is produced at Cocoon’s 25,000-square-foot woodshop in the Naples Design District where exotic woods or raw materials undergo a metamorphosis before one’s own eyes through the skilled hands of Cocoon’s team of artisans. The key is maintaining a constantly refreshed inventory of exotic woods, primarily from Southeast Asia, or minerals from South America, like quartz crystal from Brazil. Cocoon maintains a cadre of experts in many parts of the world, who constantly search for unique materials with masterpiece potential.

Artisans work with architects, interior designers, and buyers who can select their own slabs of wood, some measuring up to 20-feet wide, to customize tables to precise styles and dimensions. The Cocoon artisans use a multi-step process to expertly dry, flatten, stain, pigment, bleach, and epoxy the wood.

As an exclusive license holder for exporting exotic woods from Southeast Asia, Mitchell emphasizes, "Our product is 100% sustainable. We travel to remote mountain villages in Southeast Asia and work with the most knowledgeable locals and exporters who must plant a tree for each one we remove. We use what nature gives and make functional pieces of art for people's homes. It may be exotic wood, a palm leaf, a coconut. We are enhancing what nature provides."

In addition to individual homeowners, Cocoon Gallery serves clientele from the architecture, design, and hospitality communities, providing in-home or in-office consultations and personal hands-on installations.

When asked why the name Cocoon, Mitchell says simply, “It was my inspiration…to wrap people in the warmth of the environment and home.” That makes sense since the word cocoon literally means to envelop or surround in a protective or comforting way, which the gallery’s natural pieces do. One only has to visit Cocoon Gallery to find your “custom comfort blanket."

Bruce Barone, Jr.
Executive Director | 5th Avenue South Business Improvement District

Learn More


Fifth Avenue South Special

Journeys 360 is a luxury travel agency that strives to provide the best travel service including Cruises, Safaris, Vacation packages, Hotels, and Business class flights. We focus on making your destination be an experience. We are a boutique travel company with a combined experience of more than 60 years in travel and tourism. We don’t just make plans; we help you experience the world and build memories that last a lifetime.

Special Offer: Book a Luxury Tour or Cruise with Journeys 360 Travel to receive up to $500 per couple gift card. Certain restrictions apply and subject to availability. Offer expires on July 30th, 2022.

Join us to support a local Naples charity – Laces of Love. A portion of our earnings from each booking will be donated to Laces of Love.

Please call 239-302-0911 or email for more details.

Visit Website


Silver Eagle Gallery

In these unsettling times, the need to create a safe sanctuary at work and in our homes has never been more important. A holistic approach to interior design beyond the visual look and functionality has emerged. Introducing crystals into your interior design can have a transformative effect.

Promoting restorative energy creates balance in mind, body and soul. Silver Eagle Gallery specializes in museum quality specimens from around the world. We are happy to help you enhance and energize your home or business with unique crystals and stones.

Come and see us at 850 Fifth Avenue South to learn more.

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Arts, Culture & Entertainment

Join us here on Fifth Avenue for these upcoming events.

Something Rotten!

June 22 to July 24

The Naples Players Welcome to the Renaissance! The outrageous, crowd-pleasing musical farce Something Rotten! takes the stage in Blackburn Hall.

buy tickets

4th of July Parade

July 4 | 10:00 a.m. - 11:00 a.m.

Bring the family and enjoy the annual Naples 4th of July parade starting on July 4th at 10:00 a.m.

learn more

4th of July Fireworks

July 4 | 9:00 p.m. - 10:00 p.m.

The fireworks will be held on Monday, July 4, beginning at 9:00 p.m. from a barge just north of the Naples Pier.

learn more

Evenings on Fifth

July 14 | 6:30 p.m. - 9:30 p.m.

An array of live musical performances up and down the sidewalks of Fifth Avenue South, plus dining, shopping, and more.

learn more


5th Avenue Business' Updates

Del Mar Naples

Del Mar Naples on Fifth Avenue South now serving brunch! Brunch has become a popular trend in the restaurant industry and Del Mar Naples looks to bring its patrons a Mediterranean inspired take on brunch cuisine.

Learn More


Marilyn's luxury boutique offers a unique selection of European clothing and accessories. We are dedicated to helping women look good and feel special. Located at 375 Fifth Avenue South.

Learn More

Bar Tulia

Happy Hour Daily | 4:00 p.m. to 6:00 p.m.

Learn More

The French

Summer Specials!
Happy Hour Daily from 2:30 p.m. to 5:30 p.m.
Three-Course Lunch for $33 from 11:30 a.m. to 2:30 p.m.
Three-Course Dinner for $39 from 4:00 p.m. to 6:00 p.m.

Learn More

Tulia Osteria

Summer Specials!
Join us Tuesdays, Wednesdays, & Thursdays and enjoy 50% off every bottle of wine (on bottles from $120 to $500).

Learn More


In The News

Hoffmann To Acquire Florida Media Group, LLC, Publishers Of Florida Weekly

The Hoffmann Family of Companies is set to acquire Florida Media Group, LLC, the publishers of nine newspapers with a circulation of more than 220,000 weekly readers, on July 1.

Read More

Gulfshore Playhouse Announces Finalists For Annual New Works Festival

This September, the annual New Works Festival will return to Gulfshore Playhouse for the first time since 2019. Gulfshore Playhouse is thrilled to announce the ten finalists from which three winners will ultimately be chosen to participate in the week-long Festival. Each...

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Fifth Avenue South Business Improvement District Welcomes Purpose Advanced Esthetics To Naples’ Historic Main Street

The Fifth Avenue South Business Improvement District (BID) announced that Purpose Advanced Esthetics, a provider of specialized skin care services for women and men, has recently opened on Fifth Avenue South, adding to the roster of high-end service providers who are locating...

Read More

Paradise Coast Wine & Food Experience

The Paradise Cost Wine & Food Experience presented by USA TODAY is coming to Cambier Park on October 15! Tickets are on sale now. Don't miss out on your exclusive access for prior event attendees...

Read More


Dine on Fifth

Join us here on Fifth Avenue for a great meal.

See All Restaurants on 5th


Shop on Fifth

Shop a variety of stores here on Fifth Avenue.

See All Shops on 5th


Play on Fifth

Join us here on Fifth Avenue for some fun.

See All the Ways to Play on 5th


Concierge Services on Fifth

Many concierge services are offered right here on Fifth Avenue.

See All Services on 5th


5th Avenue South | The Crown Jewel of Naples

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649 Fifth Avenue South I Naples, Florida 34102

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