New and Diverse Businesses Flock

to Fifth Avenue South

Like a metropolitan magnet, Fifth Avenue South is attracting new businesses with diverse offerings and unique products. In less than a year, 11 new businesses have joined the growing downtown family of retailers, restaurateurs and more. Here are the profiles of a few of them.

Above: Casa Neri Cucina E Vino

Casa Neri Cucina E Vino

Move over Molto Trattoria, your little sister has arrived. This small, but authentic Napoli cuisine, restaurant now occupies the former Subway shop in the same building as Molto’s, also owned by Francesca and Andrea Neri. The Neris, who have been a culinary force in Naples for more than 13 years, also own La Pescheria. After a trip to Naples, Italy, where they met amazing chef Marco Nitride, the Neris, with a little arm twisting, convinced Chef Nitride to come to Naples to help with their newest venture.

The boutique-like restaurant boasts a very affordable lunch menu and dinner consists of primo pastas, other exquisite traditional Italian dishes and an outstanding wine list. Casa Neri Cucina E Vino is located at 382 Fifth Avenue South.

Above: Inchi Togarashi

Ichi Togarashi

Another exciting family-affair restaurant is getting rave reviews. Owner June Dispongsa and her cousin, Chef Somi, opened Ichi Togarashi, more than six months ago, and they have been busy ever since. Togarashi is named for a Japanese spice used to add a fiery kick to a variety of dishes.

This new Asian-fusion restaurant specializes in ramen noodle dishes, seafood offerings, and traditional Japanese and Thai dishes, like dumplings, but also includes a smattering of Vietnamese and Korean delights as well. Plus, they serve dim sum and make their own kimchi.

One review summed up Togarashi well, “Came here on a first date and it was wonderful! Great cocktails and delicious food. Khao Soi (yellow curry soup) is one of my favorite foods, and I was so excited to find it on the menu here…Overall a great experience and I look forward to coming here again!

Togarashi is located at 800 Fifth Avenue South.

Above: Shades of Naples Eyewear

Shades of Naples Eyewear

The eyes have it! Joining the growing group of health-related businesses on Fifth Avenue South is Shades of Naples Eyewear.

While sunglasses can be a luxury accessory, the most important reason to wear them is to keep out the sun’s harmful UV rays. A great pair of sunglasses is the one item that can make the difference between enjoying Naples’ beautiful, sun-filled environment and damaging your eyes.

Owners Martha and Lucindo (Lou) Fidalgo opened Shades of Naples Eyewear last year on Fifth Avenue South (they have another store at Tin City) and have been up to their eyeballs in customers since then. Shades of Naples Eyewear offers an extensive selection from Maui Jim to Costa Del Mar to Versace. Lou is an optician and has 35 years of experience in the industry. The couple also carries their own brand, Fidalgo eyewear, handmade in Poland. The eyeglass boutique is located at 300 Fifth Avenue South.

Above: Transcend Capital Advisors

Transcend Capital Advisors

Transcend was founded on the premise that individuals and families deserve access to the same type of investment opportunities that institutions, endowments, and foundations have long utilized to achieve consistent long-term performance.

Recently ranked #31 in Forbes’ inaugural “America’s Top RIA (registered investment advisor) Firms” list, the firm currently manages approximately $2.4 billion of assets and also maintains offices in Michigan and New Jersey.

Transcend Partner and wealth advisor Eric Schwartz and Managing Partner Robert Brown, a long-time Naples’ resident, are running the Naples operation.

"At Transcend, our client comes first, and we are able to source and evaluate private investment opportunities that most investors will never see,” says Schwartz. Brown calls Transcend’s approach “a new paradigm in wealth management.” Transcend is located at 821 Fifth Avenue South.

Above: Urban Meditation

Urban Meditation

Ommmmmmm. When you think Fifth Avenue South can’t get any more diverse, along comes Urban Meditation, which offers meditation classes, complete with crystals, essential oils, and an ambiance to reach a desired meditative state. All this happens on a lava rock therapy floor.

Owner Tina Hallett says, “We don’t offer difficult, painful poses or the typical exercises you are used to. We teach mindfulness. It does not matter what your background or religion is, it’s our team’s mission to help you find healing, direction and peace.”

According to statistics, people mediate to boost their energy, improve their memory, and reduce anxiety, stress and depression. Plus, meditation has been linked to an 87% reduction in heart disease.

Urban Meditation offers classes every day of the week with optional packages, including one annual package that allows unlimited classes. The studio is located at 541 Fifth Avenue South.

So why are so many businesses attracted to Fifth Avenue South? Because it is ranked by residents and visitors as the #1 shopping and dining destination in Collier County. Please come visit these new businesses and see why.

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Arts, Culture & Entertainment

Join us here on Fifth Avenue South for these upcoming events.

Meet Artist David Langmead And African Safari Guide Andy Smith

March 2 | 6:00 p.m. - 9:00 p.m.

Visiting with Native Visions Galleries all the way from Zimbabwe for one night only! Meet Wildlife Artist David Langmead and African Safari Guide Andy Smith.

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Lerner & Loewe's Camelot

February 9 to March 12

Gulfshore Playhouse Return for a brief and shining moment to experience the beloved classic musical as you’ve never seen it before.

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The Sound of Music

March 1 to April 2

The Naples Players A classic family musical.

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Evenings on Fifth

March 9 | 6:30 p.m. - 9:30 p.m.

An array of live musical performances up and down the sidewalks of Fifth Avenue South, plus dining, shopping, and more.

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Miradas de Mujeres: Isabelle de Borchgrave and The World of Frida Kahlo

March 4 to June 11

Naples Art Institute Miradas de Mujeres: Isabelle de Borchgrave and The World of Frida Kahlo presents a collection of paper dresses and built environments by renowned Belgian artist Isabelle de Borchgrave, which was inspired by the style and life of the iconic Mexican artist Frida Kahlo. This exhibition honors a conversation between two women who have never met, but who nevertheless shared the same love of fabric, patterns, and colors.

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An Afternoon with Authors

March 9 | 1:30 p.m. - 5:00 p.m.

The Naples Woman's Club will host three New York Times bestselling authors: Karen White, Meg Waite Clayton, and Kristy Woodson Harvey to help fund a grant for Habitat for Humanity of Collier County. Tickets are $150 plus a processing fee.

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"The Art of Recycling"

March 11 | 2:00 p.m. - 4:00 p.m.

Aldo Castillo Gallery Guest Artist Mariana Monteagudo presents "The Art of Recycling". Limited seating available.

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Special Evening on Fifth

March 17 | 6:30 p.m. - 9:30 p.m.

An array of live musical performances up and down the sidewalks of Fifth Avenue South, plus dining, shopping, and more.

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Barefoot in the Park

March 23 to April 16

Gulfshore Playhouse One of the longest-running plays in Broadway history turned into an iconic film starring Jane Fonda and Robert Redford, Barefoot in the Park has the perfect recipe for laughter.

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Naples Art Institute Downtown Art Fair

March 25-26 | 10:00 a.m. - 5:00 p.m.

Naples Art Institute Don't miss one of the last major art fairs of the season along Fifth Avenue South

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St. Patrick's Day Parade

March 11 | 11:00 a.m. - 12:00 p.m.

The largest privately funded parade in the state, drawing more than 40,000 people to downtown Naples each year to celebrate Irish heritage and culture in America.

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Fifth Avenue South Business' Updates


Marilyn’s is the best destination for unique, chic hats for women. Shop us for your upcoming fashion events this season. Located at 375 Fifth Avenue South.

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Journeys 360 Travel

Tauck inclusive air package to Europe. One flat price: No hidden costs, No surprises!

Economy Air: $ 890 per person
Premium Economy Air: $ 1,490 per person
Business Air: $ 3,590 per person
Pricing includes taxes and fuel surcharges. Limited time only, book now through March 31, 2023; certain restrictions apply.

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Arabesque of Naples

Meet local architect, artist and author, Richard Diedrich, FAIA.
Diedrich's stunning coffee table book, Painting Naples Architecture, contains 100 watercolors on canvas renditions of Naples’ architecture, including predominantly historic but also current significant examples. He will be signing his book on the porch of Arabesque of Naples at 350 Fifth Avenue South.

Saturday, March 25, 11:00 a.m. to 4:00 p.m. and Sunday, March 26, 1:00 p.m. to 4:00 p.m.

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Start or end your night at Truluck’s. Sit, sip, and savor our favorite affordable options to fill you up after a long day, and experience our most popular cocktails and shareable bites by our delightful bar.

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In The News

“MOSAIC OF MEMORIES” Commemorative Artwork Unveiled At The Naples Pier; Unique Artwork Will Raise Community Funds

Following months of work, the commemorative artwork “Mosaic of Memories: The Naples Pier Project,” was officially unveiled during a public celebration. This unique artwork depicts the historic Naples Pier and is an art-driven fundraiser to benefit local first responders and rebuilding of the...

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Naples Historical Society Receives Grant From Collier Community Foundation for Hurricane Repair

Collier Community Foundation recently awarded a Collier Comes Together grant in the amount of $2,350 to Naples Historical Society for the repair of the alley security gate and adjacent fence protecting Historic Palm Cottage™, the oldest house in Naples, which was damaged during Hurricane Ian. This back gate and...

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Dine on Fifth

Join us here on Fifth Avenue South for a great meal.

See All Restaurants on 5th


Shop on Fifth

Shop a variety of stores here on Fifth Avenue South.

See All Shops on 5th


Play on Fifth

Join us here on Fifth Avenue South for some fun.

See All the Ways to Play on 5th


Concierge Services on Fifth

Many concierge services are offered right here on Fifth Avenue South.

See All Services on 5th


Fifth Avenue South | The Crown Jewel of Naples

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649 Fifth Avenue South I Naples, Florida 34102

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