Fifth Avenue South
Is The Place To Be

Whether a Naples resident, visitor, or business, it is clear that the #1 place to be and be seen is our historic main street, Fifth Avenue South. And for good reason. According to, a market intelligence company that specializes in location and foot traffic analytics, Fifth Avenue South is the #1 shopping and dining destination in Collier County, boasting 1.3 million visitors during the last twelve months, who made more than 3.8 million visits to the Avenue and spent an average of 132 minutes per visit. When compared to the competition, Fifth Avenue South had 300,000 more visitors than its closest competitor, and individual visitors spent between 42-62 minutes longer on the Avenue than each of its three competitors, respectively.

We are also proud to report that Fifth Avenue South has been ranked #4 as the most popular shopping and dining destination in Florida and #51 nationwide. In 2022, it ranked #5 in the state and only #134 in the country.

Indeed, there is nowhere in all of Collier County, the state of Florida, or even the rest of the United States, where you will find a more diverse variety of retail and dining offerings in a tropical destination than on Fifth Avenue South.

It’s hard to believe that more than 250 businesses and non-profits are located in a six-block square. And no matter what you’re looking for… exceptional dining, the latest in fashion, a treasured piece of art, a relaxing massage, or just a freshly roasted cup of coffee… you will no doubt find it on Fifth.

It’s almost an A-Z listing of products, services, fun, and food. Here’s the breakdown.

  • Apparel & Shoes – 24
  • Apparel, Children’s – 1
  • Architects, Design & Construction – 6
  • Banks, Investments & Financial Services – 28
  • Business Services – 26
  • Cafes, Restaurants & Markets – 42
  • Fine Art, Galleries – 15
  • Fine Jewelry – 3
  • Gifts, Stationery, Jewelry & More – 8
  • Health & Beauty – 22
  • Ice Cream & Sweets – 4
  • Interior Design, Home Furnishings & Accessories – 10
  • Law Offices – 16
  • Medical – 2
  • Other Services – 5
  • Performing Arts – 3
  • Realtors, Real Estate Management & Development – 38

So, what is really behind these numbers? The vast majority of our members are family-owned or entrepreneurial businesses.

They want to be on Fifth Avenue because they love the environment, the opportunities, the vibe, and the economic climate, where if you deliver a superb product and exceptional service, success is within your reach. They are not large corporations, and their livelihoods depend on the support of our residents, visitors, and local government. They are a tough breed who can survive a crisis, like the pandemic or a hurricane, and come back stronger than ever.

Our businesses contribute greatly to the quality of life in Naples, our tax base, and the sheer beauty of our community. Plus, when you think about it, it’s hard to imagine you could have so much variety in one place. Fifth Avenue South is not a mall. It is so much more. It’s a way of life we have become accustomed to.

With the sale of 12 properties on Fifth last year by the Hoffman Family to M Development, a high-end developer based in Aspen, Colorado, we expect to see an expansion in retail offerings on Fifth, which should elevate the Fifth Avenue South brand even further, not just in this market but state and nationwide.

As Executive Director of the Business Improvement District (BID) for Fifth Avenue South, I am blessed to walk the Avenue almost every day and see the positive changes and the supportive atmosphere in which our businesses continue to flourish. Our dynamic Board of Directors is comprised of our property and business owners, who provide their volunteer time to ensure Fifth Avenue South continues to thrive.

According to our Board President, Chris Shucart, who will be opening our first rooftop restaurant and bar on Fifth, its success is due in part to the fact the BID focuses on business expansion, entrepreneurial encouragement, and top brand recruitment to keep our city’s economic engine humming and our visitors coming back. Plus, all of our 250+ members invest in the BID to support our signature events, beautification, and marketing activities to ensure we keep Fifth Avenue South the destination of choice to shop, dine, and play.


Did you know by Weisberg Wealth Management

New “all-time highs” for the S&P 500 are common. Since the 1950s, the index has posted over 1200 new highs, averaging more than 17 new highs per year. That is more than one in every twenty trading days. Also, there have been multiple new highs in every decade since the 1950s. Typically surpassing its previous high more than 100 times each decade. If you have questions, please reach out to Rich Weisberg, CRPS, Financial Advisor, RJFS and President at Weisberg Wealth Management at 239-367-7152 or Located at 400 Fifth Avenue South Suite 302.

Securities offered through Raymond James Financial Services, Inc., member FINRA/SIPC Investment advisory services are offered through Raymond James Financial Services Advisors, Inc. Weisberg Wealth Management is not a registered broker/dealer and is independent of Raymond James Financial Services. Investing in oil involves special risks, including the potential adverse effects of state and federal regulation and may not be suitable for all investors. Any opinions are those of Rich Weisberg and not necessarily those of Raymond James. Expressions of opinion are as of this date and are subject to change without notice. Every investor’s situation is unique, and you should consider your investment goals, risk tolerance and time horizon before making any investment. Prior to making an investment decision, please consult with your financial advisor about your individual situation. Investing involves risk and you may incur a profit or loss regardless of strategy selected. Past performance does not guarantee future results. The S&P 500 is an unmanaged Index of 500 widely held stocks that is generally considered representative of the U.S. stock market. Keep in mind that individuals cannot invest directly in any index, and index performance does not include transaction costs or other fees, which will affect actual investment performance. Individual results will vary.


Arts, Culture & Entertainment

Join us here on Fifth Avenue South for these upcoming events.

Meet Derric van Rensburg

February 29 | 6:00 p.m. - 9:00 p.m.
March 1 | 11:00 a.m. - 3:00 p.m.

Call of Africa's Native Visions Galleries Meet acclaimed contemporary wildlife artist Derric van Rensburg. Coming from South Africa, Derric will discuss his latest compelling, bold, and vibrant paintings. This is Derric’s first visit to our gallery, so you won’t want to miss this exclusive event. A portion of sales proceeds to benefit C.R.O.W. – Centre for Wildlife Rehabilitation in South Africa. (RSVP requested for February 29)

learn more and RSVP

Laugh, Cry, Pee, Repeat!

February 14 thru March 10

The Naples Players Laugh, Cry, Pee, Repeat!, is an uproarious comedy about womanhood, aging, and everything in between. Due to overwhelming demand, we’re thrilled to announce that the formerly sold-out comedy is being extended by 1 week of performances, now closing on March 10th – and we have added several Saturday and Sunday matinees throughout the run. Naples United Church of Christ in McSpadden Hall.

buy tickets

Borowski Glass Event

March 14 | 6:30 p.m. - 9:30 p.m.

Gallery One will host a Borowski Glass Event with a red-carpet tribute to the Odd Birds Glass Collection.

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Master Series: Homage to Andy Warhol

March 6 thru 27

Aldo Castillo Gallery Celebrating Warhol's impact across various artistic realms with a collection inspired by his innovative spirit. VIP Opening Reception, March 6, 5:00 p.m. to 7:00 p.m. RSVP

learn more

Into the Breeches!

February 15 thru March 10

Gulfshore Playhouse In 1942, a passionate, albeit inexperienced, band of actresses move from the sidelines to centerstage to mount an ambitious Shakespearean production. Will their performance be a victory on the home front or a disaster of epic proportions?

buy tickets

Art in the Park

March 2 | 10:00 a.m. - 4:00 p.m.

Naples Art Institute A Naples tradition since 1957, the juried art show takes place in Cambier Park.

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Naples Concert Band Concert

March 3 | 2:00 p.m. - 4:00 p.m.

Cambier Park Trumpet extraordinaire Vince DiMartino and your Naples Concert Band take you on a ride. Sit back, relax, and enjoy as J. Steven Moore takes the wheel as we go on an "Americana Road Trip"!

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Fine Art & Crafts Show

March 9 | 10:00 a.m. - 4:00 p.m.

Naples Artcrafters is an association of artists and craft artisans that sponsor juried shows in Cambier Park.

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Evening on Fifth

March 14 | 6:30 p.m. - 9:30 p.m.

An array of live musical performances up and down the sidewalks of Fifth Avenue South, plus dining, shopping, and more.

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Special Evening on Fifth

March 17 | 6:30 p.m. - 9:30 p.m.

An array of live musical performances up and down the sidewalks of Fifth Avenue South, plus dining, shopping, and more.

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The 36th Annual Downtown Art Fair

March 23 & 24 | 10:00 a.m. - 5:00 p.m.

Naples Art Institute The 36th Annual Downtown Art Fair is a highly anticipated annual event that brings together artists, collectors, and art enthusiasts from all over the world. This two-day festival showcases a diverse range of artistic styles and mediums, including painting, sculpture, photography, and mixed media.

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Naples Concert Band Concert

March 23 | 7:00 p.m. - 9:00 p.m.

Cambier Park "Life is a Cabaret, Old Naples" Some of the most famous Broadway songs will be performed by your Naples Concert Band and guest artist Carolann Sanita.

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She Loves Me

March 21 thru April 21

Gulfshore Playhouse An effervescent, witty, romantic musical that will have you falling in love! She Loves Me is the perfect love letter to bid adieu to nearly two decades of performances at the Norris Center before moving into the Baker Theatre and Education Center in fall 2024.

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Garden Side Chickee Chat

March 29 | 11:00 a.m. - 12:00 p.m.

Naples Historical Society Chester & Friends, a wonderful tribute to Naples’ old-timers moderated by Ray Carroll, concludes our lecture series season! $8 per person - member discounts are available.

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Naples St. Patrick's Day Parade

March 16 | 11:00 a.m. - 1:00 p.m.

The St. Patrick's Day Parade will be Saturday, March 16, 2024 rain or shine! The Flag Raising is at 9:30 a.m. in Crayton Cove. 2024 Grand Marshal is Robert Patrick "Rocky" Bleier. He is an American former professional football player and a veteran of the United States Army. He played as a running back in the National Football League for the Pittsburgh Steelers in 1968 and from 1970 to 1980.

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Fifth Avenue South Business' Updates

Journeys 360 Travel

Embark on an unforgettable journey with our exclusive travel offer from Oceania Cruises!

Each Oceania Cruise voyage is an invitation to discover your next travel story and reignite your passions. Experience faraway places that you have always dreamed of. *Book now and avail yourself of the special offer of a $200 shipboard credit per stateroom from Journeys 360 Travel and let the extraordinary adventure begin. *Certain conditions apply. Email or call 239.829.8299 for more details.

Learn more


Marilyn’s luxury boutique offers a unique selection of European clothing and accessories. We are dedicated to helping women look good and feel special. Located at 375 Fifth Avenue South.

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Galt Insurance

Galt Insurance on Fifth Avenue South is hiring! Contact for more information.

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Naples Custom Home Cost Consulting (NCHCC)

“Owner-Builders” are property owners who opt to save A LOT of money and have more control over their construction projects by taking advantage of their right to build without having to hire a Building Contractor. Many choose to hire a Construction Manager (like NCHCC!) to help. We can perform almost ALL the exact same duties that a full-service builder would, but better, and for about half the fee! Call today to learn how to take advantage of this legit, but little-known, approach to building.

Learn More

Oceanview Financials

Tax Advisory Services for individuals and businesses. Visit us at 365 Fifth Avenue South, Suite 202 or call 239-544-3014.

Learn More

Ocean Prime

Enjoy Easter Brunch at Ocean Prime!
Brunch will begin at 11:00 am with the dinner menu beginning at 3:00 pm, on Sunday, March 31.

View Brunch Menu


In The News

Bontà Bakery Now Open In The Heart Of Naples

Inspired by the timeless, traditional Italian bakeries in Rome, Bontà Bakery makes its debut in Naples, with its first location now open to the public. Bontà, translating to “goodness” in Italian, conveys authenticity...

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The Naples Players Expands Arts Access & Education

The Naples Players (TNP) has made a significant change to its renowned Arts Education Programs by establishing an "Arts Access" department and hiring Jennifer Price as the Director of Youth Education. Ever since incorporating "Wellness through the arts" programs into TNP's Education program in 2017,...

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Limited Opportunity! Be A Part Of The Society’s 2024 Time Capsule!

In the midst of the Smith Exhibit Hall construction, we invite our members, friends, and community stakeholders to participate in the 2024 Naples Historical Society Time Capsule! Limited space is available for individuals and businesses to contribute a photo, letter, poem, or other writing. Commemorate...

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The Naples Players 71st Season Presented By Porsche Naples

The Naples Players (TNP) is excited to return home to their historic Fifth Avenue South building for their dynamic 71st season, presented by Porsche Naples. Following a $21 million renovation, your Favorite Local Theatre is putting the community first with a season dedicated to instilling...

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Le Colonial Naples Debuts Daily Lunch Service

Le Colonial, the acclaimed French-Vietnamese restaurant located at 457 Fifth Avenue South, began daily lunch service on Monday, February 5. Lunch is served from 11:30 a.m. to 3 p.m., offering an array of lunch dishes and small plates, as well as favorites from the...

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Gulf Coast International Properties® Agents Achieve Unparalleled Sales In 2023

Gulf Coast International Properties® (GCIP) is pleased to announce a total of seven agents at locally owned and operated GCIP attained sales revenue milestones for 2023, each surpassing $16,000,000 in sales, demonstrating the firm’s caliber of unrivaled client service, skillful sales strategies, and innovative marketing...

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Dine on Fifth

Join us here on Fifth Avenue South for a great meal.

See All Restaurants on 5th


Shop on Fifth

Shop a variety of stores here on Fifth Avenue South.

See All Shops on 5th


Play on Fifth

Join us here on Fifth Avenue South for some fun.

See All the Ways to Play on 5th


Concierge Services on Fifth

Many concierge services are offered right here on Fifth Avenue South.

See All Services on 5th


Fifth Avenue South | The Crown Jewel of Naples

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649 Fifth Avenue South I Naples, Florida 34102

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