It's Christmas as Usual

on Fifth Avenue South

Holiday season could not be brighter on Fifth Avenue South, as we are truly back in business and full of good cheer. And as the lyrics go, “It's the most wonderful time of the year.”

In fact, don’t be surprised that it seems like Christmas as usual on Fifth Avenue South. Regardless of what our beautiful City has been through, December should be a heartwarming month as friends and family come together to celebrate the holidays and enjoy the same excitement that abounds in our community each and every year.

Christmas on Fifth will be a little early this year, however. On December 2-3, our 49th Annual Christmas event will draw thousands of people from all over Southwest Florida, and even from other parts of the state, the nation and even internationally. They will experience the same joy and many of the same festivities the Fifth Avenue South Business Improvement District has hosted in the past, including long-table dining on Fifth Avenue South, a live Nativity scene, and of course, a visit from Santa Claus.

A magnificent 20-foot Christmas Tree, trimmed with more than 10,000 LED lights, will be lit at 6pm in Sugden Plaza on the first evening, December 2, and will twinkle and glow through December 31.

Our live Nativity scene, conducted by the First Church of the Nazarene, is such a beautiful tradition, and actually features live animals. Donkeys, sheep, and goats will be on hand for the kids to pet, as a stunning angel literally hovers above the stable.

Suffice it to say, "Ian" the Grinch will be nowhere near, as children and adults sing carols and take in the wonders of the season.

A new and exciting part of Christmas on Fifth will be our Santa Choice Awards. Santa has been out early visiting stores and restaurants on Fifth Avenue South and determining his choices for a variety of gifts and experiences to make your holiday dining and shopping easier and more fun. Santa will choose Best Gift Awards for her, him, and the kids, as well as Best Cocktail, Best Entrée, and Best Dessert. The winning merchants and restaurants will be featured on Fifth Avenue South’s Facebook page and other social media, posted on our website, and announced at our Christmas on Fifth event. Also look for Santa’s Choice Award door decals posted on the winners’ establishments as you stroll Fifth Avenue South.

The December 6 Christmas Parade will once again be grand and colorful. Floats, fire engines, school groups, school bands, dance troupes, boy and girl scouts, civic groups and so much more bring this annual tradition to life, as well as Santa and Mrs. Claus. The Parade theme this year will celebrate 100 years of Naples history “Christmas Style,” and will feature things that Naples is known for, including fishing, beaches, palm trees, the pier, Palm Cottage, and swamp buggy races, as well as others. The Parade begins on Broad Street and ends on 8th Street South, but marches down 3rd Street and Fifth Avenue South on its route.

Tuba Christmas, also a Fifth Avenue South highlight, will make a return this year on December 8.

Tuba Christmas in Sugden Plaza is a hugely popular event where more than 50 musicians of all ages perform popular holiday tunes and sing-a-longs. In addition to the large recognizable tubas, the evening of music features sousaphones, euphoniums, and baritone horns as well. Most orchestras have only one tuba, so the night literally “blows” you away!!

We hope you will join us for your New Year’s Eve celebration, as we say goodbye to a challenging 2022 and welcome in 2023 as Naples becomes even brighter and more beautiful.

So, happy holidays from all of us on Fifth Avenue South!! May your days be merry and bright.

Fifth Avenue South Business Improvement District (BID)
Board of Directors

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Naples Turns 100


December 2022 also marks the beginning of a year-long Centennial Celebration for our fair City, as we honor the past, celebrate the present and continue to shape our future. There will be events throughout the year, culminating in the actual 100th birthday of Naples in December 2023. The first event will be:

The Centennial Year Kick-Off in Cambier Park, December 1 from 9:00 a.m. to Noon

The event will include several City of Naples' historians, special guest emcee Bryce Alexander, CEO and executive artistic director of The Naples Players, entertainment by The Naples Players and Gulf Shore Playhouse, and a special closing show by a Naples’ native. What a great way to start the year-long celebration of our beloved City.


Arts, Culture & Entertainment

Join us here on Fifth Avenue South for these upcoming events.

Southern Comforts

Now until December 23

The Naples Players Southern Comforts was already sold out - UNTIL NOW! Due to popular demand, we are adding an additional week of performances to Southern Comforts - and the show will now run until December 23!

buy tickets

A Christmas Carol The Musical

November 23 to December 18

The Naples Players After more than a decade-long run at the Theatre at Madison Square Garden, A Christmas Carol The Musical is a spectacular adaptation of Charles Dickens’ most well-known story.

buy tickets

Steel Magnolias

November 12 to December 11

Gulfshore Playhouse Gulfshore Playhouse serves up comedy, curlers, and connection in Steel Magnolias by Robert Harling and directed by Kristen Coury. Witness the play that inspired the Oscar-winning film and captured the hearts of millions.

buy tickets

Native Visions Galleries

Upcoming Events

737 Fifth Avenue South | 239.643.3785
Check out our upcoming events!

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Christmas Parade

December 6 | 6:00 p.m. - 8:00 p.m.

The spectacular march begins on Broad Street South and finishes on 8th Street South.

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Tuba Christmas

December 8 | 6:30 p.m. - 7:30 p.m.

A remarkable evening of music in Sugden Plaza from sousaphone, euphonium, tuba, and baritone horn players.

learn more

2022 Candlelight Christmas Carols at Cambier Park

December 16 | 5:30 p.m. - 8:00 p.m.

Cambier Park Bandshell
5:30 p.m. Pre-Caroling Food and Beverages. 6:30 p.m. - 8:00 p.m. Caroling. A food truck will be onsite, and refreshments, beer, and wine can be purchased as well.

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Special Evening on Fifth

December 31 | 6:30 p.m. - 9:30 p.m.

An array of live musical performances up and down the sidewalks of Fifth Avenue South, plus dining, shopping, and more.

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Christmas on Fifth

It is beginning to look a lot like Christmas on Fifth Avenue South and our Annual Christmas Walk is coming soon! For updated details on all our festivities, visit the event page on our website:

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Fifth Avenue South Business' Updates

Yabba Island Grill

Ring in the New Year at Yabba Island Grill Yabba is now accepting reservations for its 2023 celebratory three-course prix fixe menu with a midnight champagne toast for $125 (does not include tax or gratuity) per person for Saturday, December 31.

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Marilyn’s is the best destination for unique, chic apparel and accessories for women. Join us in store or online to find the perfect gift for your loved ones. Located at 375 Fifth Avenue South.

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Pazzo! Cucina Italiana

Celebrate the Feast of the Seven Fishes in Naples at Pazzo! Cucina Italiana December 19-24 Feast of the Seven Fishes returns for a limited time to Pazzo! Cucina Italiana. This multi-course holiday dinner celebrates Vigilia di Natale or the wait for the birth of the baby Jesus and is considered a fasting day with the abundance of seafood reflecting the observance of abstinence from meat until Christmas Day.

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Journeys 360 Travel

Special Offer: Book a Luxury Tour or Cruise with Journeys 360 Travel to receive up to $500 per couple gift card. Certain restrictions apply and is subject to availability. Travel by Dec 31, 2023. Offer expires on Jan 31, 2023.

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Engel and Voelkers Yachting and Engel & Voelkers Real Estate is Open!

837 5th Avenue South
December 6th , 5:00 pm to 9:00 pm
Join us for our Grand Reopening after Hurricane Ian. With catering by Cafe Milano and music by Brad Allison, it will be a festive night for the parade and opening our doors again.

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In The News

Emillions Art Launches Community Initiative

Emillions Art, 837 Fifth Ave. S., Suite 202, is launching an exciting community initiative “Mosaic of Memories: The Naples Pier Project,” an art-driven fundraiser to help restore the community and celebrate the strength and resilience of Naples in the aftermath of Hurricane Ian. The project...

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Dine on Fifth

Join us here on Fifth Avenue South for a great meal.

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Shop on Fifth

Shop a variety of stores here on Fifth Avenue South.

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Play on Fifth

Join us here on Fifth Avenue South for some fun.

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Concierge Services on Fifth

Many concierge services are offered right here on Fifth Avenue South.

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Fifth Avenue South | The Crown Jewel of Naples

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649 Fifth Avenue South I Naples, Florida 34102

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