BOSTON PROPER TO OPEN ON 5Th AVENUE IN NAPLES
August 15, 2013
Naples, FL (August 19, 2013) – Boston Proper is pleased to announce the Grand Opening of the Brand’s new boutique in Naples, FL. The 1,800 square-foot boutique will open its doors to the public on August 23, 2013. Located on prestigious 5th Avenue, the boutique will be another unforgettable destination for shoppers featuring the most exclusive designs, exemplary service and innovative technology.
“With the successful launch of our first two boutiques behind us, our focus now is to bring our Brand to even more women who have been loyal customers for years,” said Sheryl Clark, Boston Proper’s Brand President. “Seeing the brand come to life is one of the most amazing experiences I have witnessed in my career. As we continue to roll out boutiques, women will discover first-hand, our unique designs, covetable collections and how to ‘Wear It Like No One Else’™.”
The latest Boston Proper Collection features the hottest trends of the season including: “Rock Star”, “Rose Gold” and “Royal Navy”; all in the designs that the Brand has become known for, with unique details, figure flattering silhouettes in effortless dresses, pants and jackets. While fashion heads into fall the new collections collection is full of designs that are warm weather appropriate; including a special swim collection.
The Brand’s styles for fall are confident, sensuous, and fearlessly feminine; and cater to the women who want to ‘Wear It Like No One Else’™.
In addition, this boutique debuts Boston Proper’s new and improved Tech Table, which is building on the omni-channel success giving customers endless aisles, and a way to socialize and shop in every one of the brand’s channels; all at the tips of her fingers!
Boston Proper has two other boutiques in Coconut Point in Estero and at the Town Center in Boca Raton as well as an online presence at bostonproper.com and direct-to-consumer catalog. For more information, images or samples, please contact Kristin McClement at Kristin.McClement@chicos.com or (239) 346-4870 or Lynn Willis at Lynn.Willis@chicos.com or (212) 524-6318.
Boston Proper in Naples on Fifth Avenue:
Location: 690 Fifth Avenue South
Naples, Florida 34102
Boutique Hours: Monday – Saturday: 10am – 9pm
Sunday: 12pm – 6pm
Grand Opening: August 23, 2013
About Boston Proper:
Boston Proper, a division of Chico’s FAS, Inc. is an omni-channel retailer offering unique, high-end women’s apparel and accessories. For over 25 years, Boston Proper has remained committed to and inspired by the women that they dress – women who are fearlessly feminine, enviably chic and who possess the poise and confidence to “wear it like no one else”. Boston Proper is committed to surprising and delighting their customers, and is dedicated to providing exceptional personal service. Boston Proper is located at 6500 Park of Commerce Blvd. in Boca Raton, FL. For information, please call (561) 241-1700 or visit www.bostonproper.com. You can also find us at www.facebook.com/bostonproper or www.twitter.com/boston_proper or http://www.youtube.com/TheProperStyle
About Chico’s FAS, Inc.
The Company, through its brands – Chico’s, White House | Black Market, Soma Intimates, and Boston Proper, is a women’s specialty retailer of private branded, sophisticated, casual-to-dressy clothing, intimates, complementary accessories, and other non-clothing items.
FOR IMMEDIATE RELEASE
Chico’s FAS, Inc.
Chico’s FAS, Inc.